Metric 01
140+
brands audited
BRAND STRATEGY STUDIO
Shape a stronger brand
Figure Brand helps startups and growing teams get a clear brand, a sharp logo, and words that fit. Your site, deck, and pitch will say the same thing.
Metric 02
4.9/5
client rating
Metric 03
38
strategy workshops
HOW IT WORKS
Four steps to a clear brand
A fast review of your brand, site, and deck, with clear next steps.
5-day review
Brand Audit
From $2,400
A fast review of your brand, site, and deck, with clear next steps.
10-day sprint
Naming System
From $3,600
3 logo routes
Logo Design
From $4,500
012-week build
Identity System
From $7,500
Color, type, layout, and file rules for a brand that stays steady.
021 workshop day
Messaging Guide
From $5,400
Core lines, voice notes, and page copy rules your team can use.
03Page map first
Web Brand Direction
From $6,900
Page order, section headers, and tone for a cleaner site.
WHAT WE DO
Services built for launch
We learn your goals, audience, offer, and what is not working.
01
Listen
02
Map the plan
03
Build the system
04
Hand off cleanly
CASE STUDIES
Case studies from recent launches
Brand audit report One naming round Logo sketch set Color and type starter kit 30-minute handoff call
50% to start50% to start
Starter
From $4,800
- Brand audit report
- One naming round
- Logo sketch set
- Color and type starter kit
- 30-minute handoff call
Most popular3-stage payment
Signature
From $12,000
- Full brand audit
- Three naming rounds
- Logo suite and files
- Visual rules for web and print
- Messaging guide for your team
- Launch deck outline
Custom scheduleCustom schedule
Scale
From $24,000
- Deep brand audit
- Naming workshop with team
- Full identity system
- Voice guide and examples
- Web brand direction map
- Launch deck and rollout plan
WHAT CLIENTS SAY
What clients say
New name, clear message, and a launch deck ready in six weeks.
SaaS
SaaS name that fits
New name, clear message, and a launch deck ready in six weeks.
Healthcare
Clinic brand with calm trust
Startup
Sharper look for a seed team
Legal
Web pages for a law firm
Creative
Identity rules for a studio
Positioning, naming, audits
Mara Ellison
Logo systems, layout, art direction
Jonah Reed
Voice guides, site copy, decks
Priya Shah
Workshops, launch plans, reviews
Theo Brooks
Proof
Customer notes
Verified
“They gave us a name and message that made sales calls easier.”
Leah Moreno
Founder, Northstar Labs
Verified
“Our deck, site, and logo finally matched. The team felt ready.”
Evan Holt
CEO, Ridge Eight Health
Verified
“The workshop cut our review cycle in half and gave us clear next steps.”
Priya Nair
Product Lead, Common Field
Service area
New York Metro
New York City, Jersey City, Hoboken, Newark
Area 01
New York Metro
New York City, Jersey City, Hoboken, Newark
Area 02
Bay Area
San Francisco, Oakland, San Jose, Berkeley
Area 03
Austin Metro
Austin, Round Rock, Cedar Park, Pflugerville
Area 04
Remote U.S.
Chicago, Boston, Seattle, Atlanta
Journal
Read brand notes
HealthAug 27, 2026
What Happens When You Ignore 서울출장마안마 Best Practices for Effective Relaxation?
Pets and AnimalsAug 25, 2026
How to Raise Your Miniature Cockapoo for a Happy Family Life in 2026
Heavy Industry and EngineeringAug 24, 2026
Battle-Tested SHASHEL® Technology Tactics for 2026: Effective Solutions for Woodworm Elimination
Computers Electronics and TechnologyAug 21, 2026
The space robot breakthroughs that still need proof
Questions
Common questions
Quick answers before visitors choose a product, service, or next step.
01How long does a brand project take?+
Most projects take 4 to 8 weeks, based on scope, review speed, and the number of naming or design rounds needed.
02What do you need to start?+
We start with a call, a short intake form, and any current brand files, decks, or site copy you have on hand.
03Do you only work with startups?+
No. We work with startups, service firms, and growing teams that need a clearer brand and message for web, sales, and launch.
04Can you keep our current logo?+
Yes. If the mark works, we can keep it and build the rest of the system around it, then update the rest of the brand.
05What happens in a workshop?+
We map goals, audience, offer, voice, and next steps. Your team leaves with clear actions and a shared plan.
06Do you write web copy too?+
Yes. We shape page structure, headlines, and key lines so the site reads clean and direct for buyers and investors.
Get brand notes
Get short notes on naming, brand audits, and launch decks. One email a month, no noise.